“Run a business!” – they said. “You will be rolling in money!” – they said. It is easy to say, but what to do to make your company thriving? The very first thing (next to proper staff, naturally) that is an essential element is a customer. Without clients, we are not able to gain profit and build the brand. Finding customers is a steady process independent of your company experience. In the beginning, you will be looking for your first clients, and in time your company would be seeking new clientele towards the expansion of a business.
1. How to reach new customers easily?
How to reach customers in a present economic environment full of competitors? Prepare a paper and a pencil, look down and make notes of this guide which presents you some tried and tested tips of doing it.
2. If you want to reach out to customers…
There are many methods of reaching new clients. Over the years those processes have been changing and evaluating – a present customer is negative alive to advertising overkill and pushy telemarketers. But you can pick from other, more effective, ways of finding customers, such as:
2.1 Using the power of networking
Reach customers by one of the easiest way – networking. There are lots of convents and events where networking is the part of them. This is a kind of informal meeting, where you do not sell anything, but just get in touch with other attendees. Try to choose places, where you might meet people who would be likely to interest in your offer, but do not propose them any products or services of your company – it must be a relaxing conversation, where nobody should feel overwhelmed.
Keep in mind, that people like when someone pays attention to them. During the establishing a contact ask questions and refer to things which were said earlier. It means you listen to your interlocutor and that would put you in good light. After making a relation, do not forget to exchange the contacts details. In this way you would build your potential customer base – if you put your best foot forward, your converser chooses you as soon as there will be a need for your products or services.
2.2 Giving some samples out
Organizing a degustation, sending the samples and offering free trials of your services is another part of the answer for how to reach customer question. In this case, you have a chance to present the value of your offer. Prove that the products or services are high-quality and show that you are interested in every feedback from the users. In that, they would not only see the advantages of your offer but also feel special as people whose opinions are important for you. What is more, this feedback could come in useful to refine your products or services.
So, the conclusion is: you give a piece of your work to potential clients for free, and get a new satisfied customer who would generate your profit in time.
2.3 Promoting by others image
We have mentioned about sending samples and free trials to your potential customers. But if we want to reach the customer, we can also try to propose the services or sending our product for free to people who have an influence on the decisions of other customers. For example, we are manufacturing sports shoes. A great solution would be sending some pairs of articles to famous people who run, play volleyball or do fitness, and maintain a website or a profile on Facebook and Instagram, where there is a possibility to add photos and posts. The user of your product wears the shoes, takes a picture of himself and places it on the internet portal. It is important to tag your brand on the photo and write some kind words about the article. Other followers can see that their idol has such fantastic shoes, so they also want to buy them and consequently you gain a new group of clients.
2.4 Taking part in trade fairs
Where can you find easy to reach customers, who will certainly be interested in your line of business? Have you ever thought about trade fairs and conferences? This is a kind of great places, where you can demonstrate your offer and meet professional entrepreneurs and other attendees, who come there in view of particular matters.
Let’s be back to our example of producing sports shoes – with an eye to trade fairs case, it might be a good idea to take part in some types of sports events. You would feel confident that there are people who are really keen on physical activities, so it is a higher possibility they would become your new clients. Trade fairs not only let you put in a bid but sometimes the organizers give a chance to perform form the stage and lecture about stated subject. You can talk about how to fit running shoes and why it is so important to pick proper size. If you know your way around sports shoes and show it precisely, you would be seen as a professional seller in the eyes of the audience. Undoubtedly, it can attract and reach people, who only want to deal with stable entities.
2.5 Bringing your website to perfection
If you are wondering how to reach customers easily, think about using the power of the internet. In this case, you let clients find you. Keep in mind, that your website is your showcase, so create it in a proper way. What does it mean?
- Correct your HTML code. Check if there aren’t any mistakes which can have an influence on the wrong view of your website in different browsers. To make sure, your platform is well-done, you can use special testing tools. What is more, pay attention to the title and description tags which impact on the number of page views.
- Find keywords and use them. When you have the list of words which are the most often searching by internauts, you can place it appropriately on your website or company blog. This action lets customers find your service or products in the competitive background.
- Clarify the offer. Look at the descriptions of your services or products and check if it is comprehensively written. Do not forget to state the information about your company, such as contact details or a short story of the business beginning. A good solution would also be adding some recommendations and opinions other users who made transactions with you.
A presented composition of the website could set it in the high position of the browsers and the netizens would find it easily. So, if you take care of mentioned elements, the first part of customer reach would be done on its own.
Social media power has been gaining in popularity recently. We can even talk about Social Selling, which is strictly connected with using portals such as Facebook, Instagram, Twitter or LinkedIn for sales targets. But how to do it in an effective way?
Firstly, you need to choose services, where you can really reach customers. You can look at your competitors’ actions and check which internet platforms they use. Another step is an observation your potential clients move. Read their comments, scan the posts and try to understand their needs. When you meet the environment, you can start to build relations and come up to their expectations. There is only one basic rule: you need to stay active. Add posts and photos regularly. Pay attention to the quality of this actions – the client has to see that your offer is professional. You also need to react to users’ comments and answer the messages, that you are not indifferent to their opinions and suggestions.
Business without customers is not possible, but if we know how to reach people, who will be interested in our offer, we can achieve success and build the brand. Try to meet substantial people, take part in conferences or networking events and use the possibilities of the internet – from your own website to social media profiles.
Be brave and open to new contacts. Keep in mind, that after reaching new customers, you should do your best to keep good relations with them – in that you will be sure they would be back and recommend your business to others.