Every company tries to become popular and sells its goods or services as much as possible. Managers bother to make their businesses recognizable, respond to customers’ needs and observe the operations of competitors. Surely, a dream of more than one company is to be known all over the world. What should it do to make its wish come true? There are lots of strategies which can move the enterprise to the next level. We can name all these techniques as global marketing – if you use it in a correct way, your business will be successful on a worldwide scale.
1. Best Books About Global Marketing in First Half of 2018
This area of business management is evolving all the time – it comes from operations in the global market, changes in customers’ expectations and finding out new different solutions and views. No wonder that there are more and more books about selling which scopes marketing globally. Unquestionably, there are over thousands of positions in this kind of literature, but we have focused on only a few best selling books in the first half of 2018. Let’s look at readers choice and study up these most-often sold titles.
1.1 Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business
This sales book was written by the creator of the word Youpreneur – Chris Ducker. By this term, he found out a new business model which expresses personal brand as the main point. Youpreneurs focus on their experience, rules, and strong character traits – this is the way of building a successful business which Chris Ducker wants to teach you. The book about sales is widely held as a relevant and powerful position full of true-life examples, practical tips, and precious suggestions. People appreciate it is based on his own experiences, where he truly understands how hard can be. If you are wondering how to create profitable enterprise or find yourself in business this book will surely become useful.
1.2 Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
Presented audiobook made by Robert Glazer is a position which explains how performance marketing works. Thanks to Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing you are able to understand different dependents in customer digital marketing. It is recommended for both product company and services business. What is more, this position is known as an easy-to-follow audiobook with engaging style – during listening you could picture big global marketing video which images corporate strategies, finances, and history of the industry. But past of performance marketing is not the only one view presented there – you can find a blend of new information and future prospects.
1.3 Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue
If you bend your mind how to attract new clients to your business or build a network of relevant supporters, then you should choose Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue which can contribute to catapulting your business to the higher level. This is an international marketing book written by Cloris Kylie and we can describe it as a step-by-step guide about creating long-lasting relations and strengthen your authority. Presented position proves itself as an option for only beginners, who do not know too much about influencer marketing, but people who are keen on this area of management business will find this book as a helpful and worth reading thing.
1.4 Story Driven: You don’t need to compete when you know who you are
Story Driven: You don’t need to compete when you know who you are written by Bernadette Jiwa is a motivation book about succeeding by being who you really are. Competition is an unnecessary thing if you know your value. It doesn’t matter if you are an individual entrepreneur or manager in the organization – this one of the best books about sales will help you to find your story and take advantage of opportunities in business. The position is full of useful strategies and tips – undoubtedly you can prey on this information if you want to be noticed in a positive way. Bernadette Jiwa explains why we need to forget about competing and start to think about ourselves by paying attention to personality traits which make our work effective and special.
1.5 What’s Wrong with China
What would be global marketing without China? What’s Wrong with China is an audiobook made by Paul Midler and readers find it as a well-written, humoristic in some parts and practical position. Recommended especially for people who are dealing in China and need to know something about specific Chinese culture. Paul Midler breaks down old myths and gives a fresh look and explanations of some typical behaviors. Situations described in this audiobook are possible to make true in your own business, so there is no doubt that the position is worth to be read – you won’t be surprised then.
1.6 The Korean Mind: Understanding Contemporary Korean Culture
South Korea – superpower country of the high technological level and dynamic economic development. How this part of the world gained a relevant position in a global market? Boye Lafayette De Mente, the author of The Korean Mind: Understanding Contemporary Korean Culture, tries to perform a global marketing plan in his book. It includes values and explanations of Korean operations which have an influence on the success of this country. We can also find explanations of Korean cultural code words using in everyday talks. Everyone who is interested in Korean culture should read this book, especially if there is a plan to go there. The purpose of the trip isn’t important – you find it useful when you just want to do sightseeing or travel in a business case.
1.7 Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method
Everyone who hasn’t heard about LASSO method should read this book and find out how to expand the brand in a proper way. LASSO is an abbreviation of words: Lateral, Addictive, Storied, Scalable and Own-able. In Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method written by Pete Canalichio there is a detailed description of this method. The author shows not only how to expand but also how to thrive and keep the main position in the market. Readers call this international marketing book as an easy-to-read thing replete with interesting examples and understandable step-by-step instructions on how to edge the brand up.
1.8 Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Digital data – all you need to know about it in the book of Chuck Hemann and Ken Burbary Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech). Due to this position, you will be able to manage data in an effective way. There are tips on how to operate in the analysis, measure sales or customers’ needs, use digital data for strategic planning and make surveys and offline research synergies. Presented global marketing book is based on several years of experience in finding solutions for analytics problems – this is one of the reasons why Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) enjoys such a good opinion.
1.9 Go Glocal: The Definitive Guide to Success in Entering International Markets
The idea of Go Glocal: The Definitive Guide to Success in Entering International Markets written by Craig Maginnes is to think globally and act locally for successful entering into foreign markets. The author explains how to prepare your organization for this big operation, touches on cultural issues and answers to the question of why relationships are more important than contracts. People who purchased this position claims that it is practical advice on how to take advantage of opportunities and take a risk. Both small businessman and leaders of the well-known company will find it as an accessible book about selling which can be implemented in diverse lines of business.
2. Time to read the best books about sales
The list of the best selling books about global marketing in the first half of 2018 could be naturally much longer. There is no doubt that the topic is very actual and people will be continually looking for strategies which let their businesses become more profitable and popular on a global scale. A good way of understanding all these actions is sinking in the research literature. Try to find the best book about sales and don’t let global marketing surprise you.
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